Established by Jennifer Irvine in 2003, Pure Package was the first company of its kind and has since led a revolution in healthy eating and the way people diet. Jennifer believes that convenience is key to healthy eating in modern life. The Pure Package refuses to compromise on quality and excellence, offering fresh gourmet meals tailored to each customer.

Designed to help you regain balance, Jennifer built Balance Box in 2012 to help clients lose and maintain weight the easy (and tasty) way. From a selection of menus available, portion controlled, nutritionally balanced meals are delivered nationwide. No need to plan, shop, chop or cook – Balance box does it all for you!

Jennifer launched The Pure Package Wellness Awards in 2015 to honour and celebrate the stars of the British health and the wellness industry. It is now an event to identify the truly outstanding businesses within the industry and offer a long-overdue recognition, credit, and appreciation to those who have been instrumental in developing and advancing health and wellness in the UK.

The Pure Package are in partnership with Leiths, where they jointly teach Nutrition in Dietary Practice. It has been running successfully since its development in 2014. There are both on and off line versions of the course. This course prides itself in celebrating healthy ingredients, cooking methods and putting nutritional education first.